In terms of missions and tasks, China Southern upholds the principle of putting people’s lives first and considers safety as the highest priority. It focuses on long-term goals, implementation, and risk prevention to ensure the absolute safety of the operation and peoples lives.
In terms of value orientation, China Southern balance development and safety in a coordinated way, put safety first, properly handle the relationship between safety and development, efficiency, reliability as well as service, making safety into the best service,performance and brand mark.
In terms of work approaches, China Southern always keeps in mind that safety is the eternal theme of the civil aviation industry. It stays alert to safety risks and remains cautious at all times, ensuring that safety comes first in reform, development, management, and investment to pursue sustainable and high-quality safety.
For China Southern, customer include various external stakeholders, such as passengers, cargo owners, other consumers, shareholders, partners, and the general public, as well as the company’s staff.
As an employee-oriented company, China Southern respects talents, embraces innovation, pools collective wisdom, and encourages concerted efforts. The enterprise cares about its employees’ wellbeing, and is keen to create an environment which facilitates talent development and allows its staff to employ their talent to the fullest. China Southern aims to add to its staff’s happiness at and after work, help them cultivate a richer inner life, and encourage them to grow with the company.
Putting its customers and their needs first, China Southern upholds the principle of amity and affinity with neighbors, provides services featuring affinity and refinement and exceptional products so as to meet people’s needs for better air travel, gain the trust of customers, and create value for customers. Meanwhile, through these efforts, the company strives to improve its core competencies, enhance its core functions and become an industry leader.
In order to develop in the interests of the people, China Southern adheres to the principles of "people first”, “people-based" and "civil aviation for the people", and fulfills its political, economic, and social responsibilities. Operating with honesty and integrity, the company endeavors to enhance peoples senses of gain, happiness and safety, earn a good reputation at home and abroad, and build a first-class brand image through protecting the environment, contributing positively to the nation’s progress, conducting win-win cooperation and facilitating green development.
